Case Studies
Case study for Heineken, USA
Situational Challenge
Heineken USA, the premier beer importer in the United States, required a full service fulfillment provider to support IT / e-Commerce integration, financial reporting, accounts payable processing, customer invoicing, procurement services, customer service support and transportation management.
Solution Description
- Integrated The Jay Group’s full-service fulfillment and order management capabilities with the client’s existing web development provider and creative agencies
- Assumed customer invoicing responsibility, including custom reporting, points banking management and accounts receivable recording
- Initiated accounts payable processing with a three-way validation between purchase orders, receipt records and vendor invoices
- Launched front-line support for customer service calls and e-mail inquiries
- Established partnership with Heineken's creative agencies by providing front end management of procurement services
- Management of inbound and outbound transportation services
- Assumed responsibilities for management of Heineken's internal corporate affairs department
Critical Success Factors
- Establishment of long-term business relationship between all working partners
- Utilization of client-specific personnel at The Jay Group
- Holistic approach to integration through the understanding our client’s business model and management of all aspects from start to finish
- Tailoring of processes to best fit client requirements
- Implementation of services in phases to create a seamless transition
- Use of efficient customer service tracking software and reporting tools
- Adaptability to meet tight deadlines and support last-minute requests
Key Benefits
- Streamlined process flow through the centralization of services into a single provider
- Reduced inbound transportation costs by $40,000 annually through pricing comparisons and negotiations
- Recommended alternative vendors for product sourcing, saving $100,000 annually
- Successful in project management and distribution of product for world-renowned events
- Increase in years of service of client’s program management team