More and more companies are turning to prepaid cards for their incentive programs to achieve greater impact. The Jay Group has identified Citi® Prepaid Services as our exclusive prepaid card provider. Citi Prepaid’s highly-valued prepaid card solutions replace paper checks and vouchers to help your organization achieve dual program goals: boosted program participation and reduced program costs. Citi Prepaid’s electronic payment solutions, including plastic prepaid cards and virtual card options, motivate customers and representatives with payments that deliver greater speed, flexibility and convenience, all at a lower cost than paper check issuance. And the proof is there: more customers prefer prepaid cards over any other incentive type including checks, merchandise and merchant-specific gift cards.
Citi Prepaid cards are Visa® or Mastercard® branded and can be used anywhere Visa or Mastercard debit cards are accepted worldwide. Cards are fully customizable with your logo and the recipient’s name for greater brand impression. In addition, by choosing a card provided by Citi Prepaid you will have access to a suite of new communication channels that improve your service to your customers and can influence spend behavior back to your products and services. Best of all, prepaid programs are custom tailored to meet your needs.
The Jay Group and Cit Prepaid, working together, can deliver a fully customized prepaid solution that will help you achieve your diverse business goals!
Case Study
KitchenAid- The Perfect blend of Consumer Incentives
KitchenAid®, U.S.A. – A division of Whirlpool Corporation, KitchenAid has been a leading manufacturer of cooking and cleaning products for over 90 years with a focus on quality craftsmanship, versatile technology and timeless style. With a strong focus on their customers, KitchenAid turned to a prepaid program to cook up the perfect solution for their rebates.
The Challenge
As a leader in cooking and cleaning products, KitchenAid is focused on the experience of their customers. As such the company was looking for a more convenient, effective and ultimately economical solution for the disbursement of their consumer product rebates. The cost and effort to produce, distribute and reconcile rebate checks was unreasonable and the delivery delays and inconvenience of having to go to the bank to get the rebate funds was not aligned with the overall focus KitchenAid places on its customers.
The Solution
KitchenAid wanted a rebate delivery solution designed to provide a strong customer experience with faster payment delivery, greater convenience and immediate rebate fund access. Citi Prepaid Services rapidly implemented a comprehensive, custom solution that quickly eliminated paper rebate checks and transitioned 100 percent of their rebate payments to electronic delivery loaded directly to KitchenAid Visa® Rebate Cards. This automated solution facilitates easier and faster rebate delivery through a single, streamlined file process and creates a better overall customer rebate experience. Even greater, the custom program packaging delivers strong brand extension. The fully branded KitchenAid Rebate Card creates a more positive and lasting impression on their consumer base than paper checks, and provides a compelling marketing tool for their retail distribution partners.
The Result
The Prepaid solution, launched in August 2008, enhanced the rebate program for KitchenAid and quickly eliminated the need for paper rebate checks, making their rebate program more cost effective.
More importantly, the rebate solution aligns with KitchenAid's strong focus on customer experience, providing rebate payments that are delivered three times faster than traditional paper rebate checks. To date, KitchenAid has issued over $3 million in rebates to over 80,000 consumer cards. These consumers enjoy instant fund access and purchasing power everywhere Visa debit cards are accepted worldwide.