Promotions are a key component of most successful marketing plans. All promotions have two main components: the creative, attention grabbing incentive offer that is designed to drive behavior and an easy process for fulfilling that offer. Our industry leading clients are really good at the creative part and the Jay Group is really good at the promotions fulfillment part. Together, we can deliver additional top line revenue and bottom line profits.
The Jay Group has been fulfilling our clients’ relationships with their customers and processing their promotions for nearly 50 years. We’ve executed a wide variety of both business to consumer and business to business promotions, including consumer rebates, sweepstakes, customer loyalty programs, and sales incentives for many industry leaders.
The Jay Group has fulfilled promotions with our clients’ products, premiums, rebate checks, and most recently, prepaid debit cards. We’ve partnered with Citi Prepaid Services to enable our clients to deliver rebate dollars to their customers via a branded debit card that continues to reinforce their brand long after the actual promotion is over.
Other Jay Group value added services allow you to customize, personalize, or differentiate your promotions from those of your competitors. Our clients have taken advantage of our:
Contract packaging capabilities to create specific consumer promotional offers or to differentiate their products by marketing channel.
Digital print capabilities to cost effectively personalize your promotional offers.
Procurement experience to select, source, and manage the distribution of promotional products and the marketing collateral used to communicate these offers.
Well conceived and well executed promotions can both drive financial results and add to your brand image. A promotion that looks great on paper, but is not executed flawlessly can have the opposite effect. Trusting your brand to someone else is a commitment not given easily…nor a responsibility accepted lightly. With the Jay Group, you’re in the right place to find an experienced partner who will deliver upon your brand promise.