Omnichannel Fulfillment Services

A major shift in the last decade has been the need to realign retail fulfillment solutions to the ever-changing needs and demands of the consumer. Customers in the digital age expect a seamless experience with businesses from the initial product search right through after-care.

All of this means omnichannel fulfillment services are no longer an option for brands, but a necessity if they want to continue to grow. The rise of e-commerce has only made this goal more challenging to meet — but that’s where a 3PL comes in.

What Is Omnichannel Fulfillment?

Basically, omnichannel fulfillment is the method of fulfilling customer orders using multiple channels, regardless of which channel the customer placed the order through. This is the key difference between multichannel retailing and omnichannel retailing

Traditionally, a multichannel integration process siloed selling channels and inventory to only serve customers within its assigned channel. In contrast, omnichannel enables fulfillment and delivery to be streamlined by integrating channels and inventory. 

What Does Omnichannel Management Look Like?

The omnichannel fulfillment process avoids a strictly linear fulfillment process where product flows only in one direction, from warehouse to store. As a result, orders and inventory can be managed much more efficiently, such as

  • Store-to-customer
  • Warehouse-to-store
  • Store-to-store
  • Warehouse-to-customer
  • Customer-to-warehouse
  • Warehouse-to-alternative pick-up location
  • Customer-to-store

How Omnichannel Fulfillment Can Help Your Business

When consumers have a choice in how they shop, businesses have a higher chance of growing their customer base. In a competitive market, brands don’t want to rely on one channel or remain complacent.

Omnichannel fulfillment services can help your brand thrive by helping your business with the following:


  • Order accuracy. Efficiency and accuracy improve as multiple channels are streamlined into a single process.


  • Customer satisfaction. Since modern consumers expect fast delivery, omnichannel fulfillment helps your customers receive their home-delivered goods faster, or opt for in-store pickup (when possible) if they prefer.


  • Accurate reporting. When you partner with a 3PL who oversees all your channels, it allows you instant reporting to your most important channels.


  • Brand image. Customers want to know they’ll have access to your product no matter where they are or what platforms they’re shopping on. Omnichannel fulfillment helps you stay relevant and consistent on the platforms your target audience shops.

How We Can Help

At Jay Group, our custom approach applies proven solutions designed to simplify the marketing fulfillment process, streamline in-store execution, and reduce costs.


  • In-Store Marketing Materials Fulfillment
  • Order Management for Consolidated Shipping
  • Vendor Management
  • Program Visibility & Reporting
  • Contract Design Services
  • Significant Freight Savings

Learn More About Our Expertise in Omnichannel Fulfillment Services.

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