As a nutrition brand, you need efficient, scalable eCommerce fulfillment solutions to grow and succeed these days. 20.8% of global retail sales will take place online in 2023, and that number’s projected to reach 24% by 2026.
With nearly ¼ of sales coming from online purchases, your nutrition brand needs an effective eCommerce fulfillment strategy to stay competitive.
We understand that navigating the end-to-end 3PL eCommerce fulfillment process can be challenging, so we’re simplifying eCommerce by breaking down 6 ways to make it easier.
1) Integrate with eCommerce Platforms
If you haven’t already integrated your company with an eCommerce platform, we highly recommend you do. Platforms like Shopify and Amazon improve user experience (UX), so your customers feel more confident in their purchases from your online store.
They also increase your customer base. With companies like Amazon receiving higher volumes of web traffic than most sites, your product reaches a wider audience than it would on your company site alone.
Multichannel selling also diversifies your potential reach and sales. Think about online stores like you would physical stores: the more stores carrying your product, the more eyeballs will see that product, and the more of that product you are likely to sell.
Integrating with an eCommerce platform and shipping API takes the headache out of supply chain logistics and simplifies your eCommerce process.
As a 3PL eCommerce fulfillment partner with 58 years of experience, Jay Group provides seamless eCommerce integration solutions for your nutrition brand to grow online. We handle the logistics of fulfillment, so you don’t have to sweat the small stuff.
2) Provide a User-Friendly Checkout Experience
Good UX at checkout ensures users feel understood and appreciated. Customers should be able to make purchases in as few clicks as possible.
Holistic eCommerce fulfillment strategies prioritize UX every step of the way. Some questions you should ask yourself are:
- Are my buttons at checkout visually appealing and helpful? Do they guide the user to the next step? Do I include a back button so users can edit incorrect information during checkout?
- How streamlined and accessible is my UX? Is autofill available for returning customers? Is guest user sign-in available for new customers?
- Are the payment options I offer diverse enough? Preferred payment methods change over time and vary internationally. (Something to keep in mind for streamlining eCommerce fulfillment if you sell overseas.)
- Do you follow up with customers after they’ve made a purchase? Do they receive an email or text confirmation? Are they able to check the shipping status or receive notifications about their order status?
3PL eCommerce fulfillment’s ultimate goal is to exceed the customer’s expectations. Providing excellent UX will pay dividends by converting customers into returning customers and keeping users happy.
3) Adopt Real-Time, Serialized Tracking
Don’t settle for outdated tracking. Your customers want real-time order status tracking on their product shipments. And if you don’t offer that, your competitors definitely do.
By opting for serialized tracking, you can target inventory in your supply chain down to the item level. If the FDA recalls a food or dietary supplement item in your supply chain, you can pinpoint that exact item and dispose of it following safety guidelines without putting your customers at risk.
Jay Group provides a proprietary client portal to track all shipments using real-time data with expiration dates and lot code tracking. As a 3PL eCommerce fulfillment partner, in the event of a recall or patent infringement claim we can help you identify where your product shipped, to and when at the click of a button.
4) Use Temperature-Controlled Storage Facilities
The quality of your product shouldn’t be affected by deficiencies in storage and warehousing either.
You should have peace of mind knowing that your eCommerce shipments are stored in temperature-controlled facilities that ensure your product isn’t spoiled or damaged before it’s sent out.
Jay Group’s temperature-controlled storage facilities provide robust support that other 3PL eCommerce fulfillment partners lack. Learn why climate-controlled warehousing makes a difference when managing food and nutrition products.
5) Streamline Your Reverse Logistics to Simplify eCommerce
Did you know that 25-40% of purchases are returned on average in the eCommerce space? Because returns are inevitable, an integral step toward streamlining eCommerce fulfillment is making sure you have a solid reverse logistics system in place.
Jay Group manages reverse logistics for you, offering return processing at maximum efficiency for your nutrition brand. Don’t lose revenue by providing subpar returns processes. Stay competitive by ensuring your customers always have a positive brand experience.
6) Work with an Experienced 3PL eCommerce Fulfillment Partner
No matter your nutrition brand’s size and needs, Jay Group has every tool at its disposal to ensure your success in the eCommerce space.
Our business intelligence, rich fulfillment history, and industry-leading fulfillment technologies allow our nutrition brand partners to scale up and succeed while streamlining eCommerce fulfillment processes every step of the way.
Whether you’re a local brick-and-mortar store or a national brand, we’re equipped to handle your business needs to give you optimal product shipments at the fastest speeds and lowest cost, without compromising quality or accuracy.
How Can Jay Group Help You?
Jay Group believes that to be the best fulfillment partner, you need to invest in your technology. That’s why our technology integrates seamlessly with your nutrition brand’s eCommerce platform to make sure you have a smooth flow of operations from beginning to end.
Jay Group works with a number of online eCommerce platforms including Shopify, Amazon, OpenCart, and WooCommerce. Plus, our team stays up to date with major software changes, like Shopify’s new API, to ensure there are no critical delays caused by an avoidable issue.
When you work with Jay Group, your product can reach more than 99% of the United States in 3 days, using ground shipping, from our Lancaster, PA, and Reno, NV, facilities. We also provide on-time shipping and inventory accuracy rates of 99.9%. That’s what happens when you work with a partner that values hard work and also invests in technology to create an easy and efficient fulfillment program.
Looking for a 3PL eCommerce fulfillment partner for your nutrition brand? Contact our team of experts today to get started.
