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Natalia Golenkova, Marketing Director at Jay Group Natalia Golenkova

Natalia Golenkova

Marketing Director

Natalia Golenkova is an award-winning senior digital marketing leader, go-to-market (GTM) strategist and legal compliance advisor based in the New York City Metropolitan Area. With more than 10 years of experience, she scales marketing engines and builds full-funnel revenue programs in highly regulated industries. Her work combines hands-on digital execution with a deep understanding of enterprise-level compliance.

An immigrant and U.S. citizen, Natalia holds a Master’s degree in Management and Marketing and a Russian law degree in civil law, the equivalent of a U.S. Juris Doctor (JD). Food Logistics featured her path from civil lawyer to marketing director when she received the Women in Supply Chain Forum Award. She is a recognized advocate for women and minorities in business and a member of Influential Women.

Professional expertise

  • Full-funnel growth strategy: builds inbound and outbound lead generation engines from scratch, scales pipelines and optimizes the marketing-to-sales lifecycle.
  • Digital and search marketing: technical SEO, pay-per-click (PPC), generative engine optimization (GEO) and AI automation. She has been certified by Google, Bing and Yandex since 2016.
  • Online legal compliance: applies her legal training to GDPR, HIPAA, ADA web accessibility, LegitScript certification and copyright law.

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