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TikTok Shop Is Ending Independent Shipping? What It Really Means for Brands and Their 3PL Partners 1

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TikTok Shop Is Ending Independent Shipping? What It Really Means for Brands and Their 3PL Partners 2

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TikTok Shop Is Ending Independent Shipping? What It Really Means for Brands and Their 3PL Partners 3

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Sendflex

Smarter Parcel Decisions on Every Order

Brands searching for a “3PL that works with Sendflex” or “Sendflex-integrated fulfillment” have usually reached the point where parcel spend is too large to manage by habit. Carrier selection, packaging choices, and surcharges add up across thousands of orders, and the difference between an optimized decision and a default one shows up directly on the carrier invoice.

Many of these brands ship with multiple carriers and want those choices made by rules, not by whoever happens to be at the pack station. They want rate shopping, service selection, and surcharge checks applied consistently to every order before the label prints.

Others are exploring carrier diversification. Regional and alternative carriers can deliver real savings, but only when the shipping system can compare them against national carriers in real time and route volume intelligently.

Jay Group works alongside Sendflex’s parcel decision engine so that every order leaving our facilities ships with the most cost-effective carrier, service, and packaging that still meets your delivery promise.

What is Sendflex

Sendflex is a cloud-native parcel transportation management system (TMS) built for medium and large shippers. It acts as the decision layer between fulfillment systems and the carrier network, using AI and configurable business rules to choose the best carrier service, packaging, and routing for each shipment.

The company was founded by shipping-software veterans. CEO Bob Malley previously founded Tracer and Pierbridge, and the leadership team brings experience from FedEx, Amazon, Pitney Bowes, and other logistics leaders.

Sendflex connects to more than 200 final-mile carriers and evaluates rates and rules far faster than calling individual carrier APIs. Its platform covers tracking, shipping, optimization, planning, analytics, modeling, and simulation, with rules that business users can configure in minutes instead of through custom programming.

Sendflex is a Manhattan Associates software partner and also partners with Paccurate for packing intelligence, creating a connected path from warehouse execution to carrier selection.

How Jay Group Integrates Sendflex

Jay Group runs Manhattan Associates WMS across our fulfillment centers. Sendflex works alongside the WMS as the parcel decision layer: once an order is ready to ship, its details are evaluated against your carrier contracts and shipping rules before the label is generated.

Carrier and service selection follows rules built around your delivery promise, including cost, transit time, destination, and package characteristics, so each order ships on the right service instead of a default one.

Surcharge checks run before shipment, flagging dimensional, residential, and other accessorial charges so they can be avoided or minimized.

Shipment confirmation and tracking details flow back to your order channels, keeping your team and your customers informed.

Benefits for Sendflex Users

Lower parcel spend through real-time rate shopping across a broad carrier network. Consistent shipping decisions applied to every order, at every facility. Fewer surprise charges thanks to pre-shipment surcharge checks. Carrier contract rates and discount tiers validated in real time. Flexibility to add regional and alternative carriers without re-engineering your operation.

Key Integration Capabilities

Rules-based carrier and service selection across 200+ final-mile carriers. Cost-aware cartonization rules that identify the most economical way to pack each order. Surcharge identification and avoidance before labels print. Real-time carrier contract monitoring. Shipping analytics, modeling, and simulation to test changes before they go live. Enterprise-grade reliability with 99.99% system uptime.

Scale Your 3PL Fulfillment without Compromise

Meet with Scott Chamberlain - Senior Director Sales & Marketing at Jay Group

Scott Chamberlain, Sr. Director Sales & Marketing | Jay Group Leadership 📦
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Fulfillment decisions shouldn’t be based on assumptions. Let’s talk through your challenges & have a straightforward conversation about whether Jay Group is the right fit for your business right now – no pressure, just clarity.